One of the major mistakes made by newcomers to the internet marketing world is to assume ‘content’ means nothing more than ‘keyword stuffed text’. Yes, we all know and appreciate the importance of keywords, and we all want to get them on to our websites in... Read More

It becomes immediately obvious to someone who has a fair understanding of the principles of SEO that the use of it can present a problem. The more you use the right keywords, the likelier it is that Google will pick your site up and give it a good ranking. However, the more you use... Read More

Black Hat SEO – A Bad Idea Disguised As A Cunning Plan Since the development of Search Engine Optimisation as a concept, there has been a fairly obvious temptation for some people to try to rig the system in their favor by using the principles of SEO in a less-than-honest way.... Read More

One of the most important things to get a website in the full view of search engines is getting linked to by other sites. This is common sense, of course. If a site is linked to by a number of other sites, then the chances are that there is a reason for that, and that people will... Read More

Think back to the days before the internet, when everyone looked for business listings in the Yellow Pages or a similar hard copy directory. Now, imagine you’re trying to find a plumber. You go to the “P” page, flick through, and only see three plumbers listed. It’d... Read More

Although SEO is complicated enough to make the average newbie’s head spin, there will inevitably be questions on the tip of most tongues when it is explained to them, some of which will be quite trenchant while others will be pretty redundant. However, one which will reoccur... Read More

When SEO Gets Annoying – Knowing Where To Step Back There is a difference between Black Hat SEO and over-enthusiastic SEO, but that difference may not be noticed immediately by search engine spiders, or at all by visitors to your site. It is therefore important to ensure that... Read More

“SEO” stands for “search engine optimization”, and as the name would suggest, it’s all about utilizing your website so that search engines can find it easily. When someone searches for a website, they will key a few choice words in to their chosen search... Read More

For a search engine to keep their listings up to date, and present the most accurate search engine results, they perform an action known as a ‘crawl’. This is essentially sending a ‘bot’ (sometimes known as a ’spider’) out to crawl the internet.... Read More

The Seven Deadly Sins of SEO: #7 “Avoid Black Hat Techniques” They appear every so often on internet marketing forums; people claiming to have discovered a fool proof “black hat” search engine optimization technique. Their technique, available for a price,... Read More